Terms of Service
These terms govern your use of SERPInsight. By accessing our website or platform, you agree to the conditions below, including limitation of liability and dispute terms.
This agreement is between you and SERPInsight LTD (Company number 15287948). By using serpinsight.com, app.serpinsight.com, or any related services, you confirm that you have read, understood, and agree to these Terms of Service.
Key Definitions
Buyer
A registered user who purchases guest posting or link insertion services from publishers on the marketplace.
Publisher
An independent third party who lists websites and may fulfill backlink orders for compensation.
Account
Your unique user profile that gives access to marketplace features, orders, and wallet.
Order
A request to place a guest post or link insertion on a specific publisher site.
Wallet
Your platform balance used to pay for orders. Funds may be held in an escrow-style payment hold pending order resolution.
Platform Role & Third Parties
SERPInsight LTD operates an intermediary marketplace only. We facilitate connections between buyers and independent publishers. We are not the publisher, author, editor, or owner of third-party websites, and we do not control publisher editorial decisions, site availability, or ongoing link placement.
Any contract for placement is between you and the relevant publisher, subject to these Terms and our platform rules. SERPInsight is not responsible for publisher conduct, editorial decisions, site changes, or third-party acts, including where a discretionary platform program is described.
Eligibility & Registration
You must be at least 18 years old to register. All information you provide must be accurate and kept up to date. Accounts are personal, non-transferable, and may not be sold or assigned without our prior written consent.
Account Security
- You are responsible for all activity on your account.
- Keep your password secure and never share it.
- Do not impersonate others or use misleading usernames.
- Notify us promptly if you suspect unauthorized access.
Marketplace Services
SERPInsight provides a self-serve marketplace for guest posting and link insertion. Each publisher sets their own price, content rules, and estimated turnaround time. You browse listings, place orders, and track status through your dashboard.
Placing an order does not guarantee acceptance or fulfillment. Publishers may accept or reject any request before work begins. We may remove, suspend, or modify listings at any time.
Metrics & Listings
SEO metrics (such as DR, DA, traffic, and related figures) are sourced from third-party tools and displayed for informational purposes only, as available at the time shown. Metrics may change, be delayed, or contain inaccuracies. We do not warrant the accuracy, completeness, or continued availability of any metric or listing detail.
Payments & Escrow-Style Holds
You may top up your wallet and pay per order. Wallet top-ups are prepaid platform credits, not deposits, and do not accrue interest. They may be non-refundable to your original payment method except where required by applicable law or approved at our discretion.
Where an escrow-style payment hold applies, funds may be held pending order resolution. This is not a regulated escrow account. Payment may be released to a publisher only after the platform confirms placement in accordance with its procedures, not based on buyer satisfaction alone.
Where an order is determined failed, rejected, or otherwise ineligible under these Terms, funds may be credited back to your wallet at our discretion. Wallet credit is the standard remedy unless we agree otherwise in writing. You agree to comply with applicable payment provider rules, including those of PayPal, Visa, Mastercard, and American Express.
Link Protection Program & Results
36-Month Link Protection Program
This is not a guarantee or insurance product. Where eligible, SERPInsight may, at its sole discretion, use commercially reasonable efforts to facilitate a replacement if a link confirmed live at completion review only is later removed within 36 months of order completion. Eligibility is subject to review and may be denied for reasons including site sale, penalty, deindexing, publisher policy change, buyer-requested edits, buyer delay, chargeback, account abuse, niche or policy violations, rel="nofollow" changes, site migration, algorithmic deindexing, or force majeure. Commercially reasonable efforts do not require replacement on equivalent metrics, DR, traffic, or price. Remedies may include replacement, wallet credit, or no remedy.
No SEO Outcome Guarantees
We do not guarantee search rankings, traffic, indexing, domain authority changes, or any other SEO result. All performance expectations are estimates only.
User Content, Conduct & Indemnity
You represent that you have the right to submit all URLs, anchor text, and content you provide, and that your submissions do not infringe third-party rights or violate applicable law.
- Do not use SERPInsight for unlawful purposes or illegal content.
- Do not submit malware, spam, or manipulative schemes that violate search engine guidelines.
- Respect publisher approval rights and editorial standards.
- You are solely responsible for compliance with laws in your jurisdiction.
We may refuse, cancel, or remove orders at our discretion for risk, legal, policy, or integrity reasons without liability to you.
You agree to indemnify and hold harmless SERPInsight LTD, its officers, employees, and agents from claims, losses, and expenses (including reasonable legal fees) arising from your content, orders, conduct, or breach of these Terms. You may not bring claims on behalf of others without proper authority.
Chargebacks & Payment Disputes
You agree to contact SERPInsight support and allow reasonable time for internal review before initiating chargebacks or third-party payment disputes. Initiating a chargeback constitutes withdrawal of consent to our platform dispute process and may forfeit eligibility for discretionary platform programs. Abusive, repetitive, or bad-faith disputes may result in account suspension or termination. We may offset fees, chargebacks, and recovery costs where permitted.
Disclaimer of Warranties
Services are provided on an "AS IS" and "AS AVAILABLE" basis to the fullest extent permitted by applicable law. We disclaim all warranties, express or implied, including merchantability, fitness for a particular purpose, and non-infringement.
Limitation of Liability
To the fullest extent permitted by law, SERPInsight LTD shall not be liable for indirect, incidental, special, consequential, or punitive damages, or lost profits, revenue, data, or goodwill. Your exclusive remedies for any claim are limited to those expressly set out in these Terms, including wallet credit, discretionary platform programs, or the liability cap below—no other remedy is available.
Our total aggregate liability for all claims arising in any 12-month period shall not exceed the lesser of (a) amounts paid by you to SERPInsight in the 12 months before the claim or (b) the amount paid for the specific order giving rise to the claim.
Force Majeure
We are not liable for delays or failures caused by events beyond our reasonable control, including outages, acts of government, network failures, publisher unavailability, or third-party service interruptions.
Modifications to Terms
We may update these Terms at any time without prior notice. Changes take effect when posted on this page. Continued use after posting constitutes acceptance of the revised Terms.
Termination
We may suspend or terminate accounts at our discretion for violations, fraud, risk concerns, or misuse. You may stop using the platform at any time, subject to outstanding obligations.
Governing Law & Disputes
These Terms are governed by the laws applicable to SERPInsight LTD, without regard to conflict-of-law principles. Before commencing legal proceedings, you agree to contact us and allow a 30-day good-faith negotiation period. You agree that disputes shall be subject to the exclusive jurisdiction of the courts located where SERPInsight LTD maintains its registered office.
General Provisions
These Terms, together with policies referenced herein, constitute the entire agreement between you and SERPInsight LTD. If any provision is held invalid, the remaining provisions remain in effect. Our failure to enforce a provision is not a waiver. You may not assign these Terms without our consent; we may assign them in connection with a merger, acquisition, or asset sale.
You consent to electronic contracting and agree that records, notices, and agreements provided electronically (including via the website, platform, or email) are binding.
Provisions that by their nature should survive termination—including indemnity, limitation of liability, dispute resolution, and governing law—shall survive account closure or termination of these Terms.
General notices
Policy hierarchy. These policies supplement our Terms of Service. If anything in a policy conflicts with the Terms, the Terms prevail.
Platform role. SERPInsight LTD operates an online marketplace that connects buyers with independent third-party publishers. We are not the publisher, author, editor, or owner of listed websites, and we do not warrant or promise SEO outcomes, rankings, traffic, or indexing results.
No professional advice. Information on this website and platform is provided for general purposes only. It does not constitute legal, financial, tax, or SEO advice.
Discretionary programs. Any replacement, credit, or support program described on the platform is a discretionary platform benefit, not a contractual guarantee, insurance, or warranty. Eligibility, timing, and remedy type are determined solely by SERPInsight after review.
No agency. SERPInsight is not your agent, publisher, SEO consultant, or fiduciary.
Statutory rights. Nothing in these policies excludes or limits rights that cannot be excluded or limited under applicable law.
Marketing vs contract. Public website descriptions, FAQs, and promotional materials are illustrative only. These Terms and policies govern.
Terms enquiries