Privacy Policy
Your data privacy matters. This policy explains what we collect, how we use it, and the choices available to you.
This Privacy Policy applies to SERPInsight LTD (Company number 15287948), referred to as "we", "us", or "our". It covers serpinsight.com and app.serpinsight.com. It explains how we collect and process personal data when you use our marketplace. This policy supplements our Terms of Service.
Data controller: SERPInsight LTD (Company number 15287948)
Registered address: Office 284, 85 Dunstall Hill, Wolverhampton, United Kingdom, WV6 0SR
Contact: [email protected]
Information We Collect
Account Information
Name, email address, phone number, and login credentials provided when you register as a buyer or publisher.
Billing & Wallet Data
Payment method details, transaction history, wallet balance, invoices, and escrow-style payment hold records.
Order & Usage Data
Order details, target URLs, anchor text, content submissions, browser type, device info, IP address, and usage statistics.
How We Use Your Information
We process personal data where permitted by applicable law, including for legitimate business purposes such as:
- Operating the marketplace and managing accounts.
- Processing orders, escrow-style payment holds, and wallet activity.
- Providing support, fraud prevention, and security monitoring.
- Improving platform performance and user experience.
- Sending service communications and, where permitted, marketing messages you can opt out of.
- Complying with legal obligations and enforcing our Terms.
Legal bases (where UK GDPR / GDPR applies): We rely on one or more of the following, depending on the activity:
- Contract — to provide the marketplace, process orders, and manage your account.
- Legitimate interests — fraud prevention, security, analytics, service improvement, and platform integrity (you may object where applicable).
- Legal obligation — tax, accounting, regulatory, and law-enforcement requests.
- Consent — where required for certain marketing or non-essential cookies.
Cookies & Tracking
We use cookies and similar technologies in the following categories:
- Strictly necessary — authentication, security, and core platform functionality.
- Preferences — remembering settings where applicable.
- Analytics — understanding usage and performance (including tools such as Google Analytics).
Non-essential cookies are used only where permitted by applicable law. Depending on your jurisdiction, consent may be required before such cookies are placed. You may control cookies through your browser settings, though some features may not function properly if cookies are disabled.
Storage, Retention & Processors
Data is stored on secure infrastructure operated by us and trusted service providers, including categories such as payment processors, hosting providers, email delivery tools, and analytics vendors.
We retain personal data for as long as needed to provide services, maintain accounts, resolve disputes, prevent fraud, and meet legal, tax, and regulatory obligations. Retention periods may vary by data type and legal requirements.
International Transfers
Your data may be processed in countries where we, our affiliates, or service providers operate. Where required by applicable law, we implement appropriate safeguards for cross-border transfers.
Data Sharing & Disclosure
We do not sell personal information. We may share data with service providers under contractual safeguards, with publishers where needed to fulfill orders (limited to order-fulfillment data necessary to perform placement; publishers are not authorized for independent marketing use), in connection with business transfers, and when required by law or to protect rights, safety, and platform integrity.
Your Privacy Rights
Depending on applicable law, you may request access, correction, deletion, restriction, portability, or objection to certain processing, and withdraw marketing consent.
- Rights are subject to applicable legal limits and exceptions.
- We may verify identity before fulfilling requests.
- We may refuse or limit repetitive, unfounded, or excessive requests where permitted.
- Where UK GDPR or GDPR applies, we aim to respond within one month (extendable where permitted).
- UK residents may lodge a complaint with the Information Commissioner's Office (ICO).
Security & Breach Notice
We use reasonable technical and organizational measures to help safeguard personal data. No method of transmission or storage is completely secure, and we do not warrant absolute security.
Automated decision-making: We do not make solely automated decisions with legal or similarly significant effects. Fraud and risk checks may involve limited automated processing subject to human review where appropriate.
If a personal data breach is likely to require notification under applicable law, we will take steps to notify affected users and authorities as required.
Policy Updates
We may update this Privacy Policy from time to time. Changes are posted on this page with an updated date. Continued use after changes means you accept the revised policy, subject to applicable law.
Questions or Requests
For privacy questions or rights requests, contact us using the details below. We respond within a reasonable timeframe as required by applicable law.
General notices
Policy hierarchy. These policies supplement our Terms of Service. If anything in a policy conflicts with the Terms, the Terms prevail.
Platform role. SERPInsight LTD operates an online marketplace that connects buyers with independent third-party publishers. We are not the publisher, author, editor, or owner of listed websites, and we do not warrant or promise SEO outcomes, rankings, traffic, or indexing results.
No professional advice. Information on this website and platform is provided for general purposes only. It does not constitute legal, financial, tax, or SEO advice.
Discretionary programs. Any replacement, credit, or support program described on the platform is a discretionary platform benefit, not a contractual guarantee, insurance, or warranty. Eligibility, timing, and remedy type are determined solely by SERPInsight after review.
No agency. SERPInsight is not your agent, publisher, SEO consultant, or fiduciary.
Statutory rights. Nothing in these policies excludes or limits rights that cannot be excluded or limited under applicable law.
Marketing vs contract. Public website descriptions, FAQs, and promotional materials are illustrative only. These Terms and policies govern.
Privacy enquiries